New Visions: CHERRY in a new look
Our work environment is in the midst of change. New work, work-life balance and work-life blending are no longer new-fangled phenomena for most people, but everyday life. This is why CHERRY makes it its business to support them in their office work. CHERRY is therefore also repositioning itself as a manufacturer in order to play an active role in shaping the change. In doing so, we continue to focus on our requirements and principles for our own products and the interaction with the user - whether in the traditional office, in the home office or in the coworking space. The design of our devices is not only elegant but also meets the highest ergonomic standards, such as our CHERRY MW 8 ADVANCED mouse or the CHERRY MX BOARD 1.0 BACKLIGHT.
CHERRY stands for the highest premium quality at a fair price. That is why we equip millions of workplaces with our products every year. Users trust CHERRY not only for office use but also for industrial use. The figures speak for themselves: the CHERRY STREAM 3.0 and the CHERRY KC 1000 are among the best-selling German keyboards.
Partners and consumers around the world also place their trust in CHERRY because the brand stands out from other manufacturers not only because of its fair price-performance promise: As a specialist for keyboards and computer mice, CHERRY places the user in the foreground. The products have been developed with the needs of office users in mind so that the design and ergonomics support them in their everyday work and at the same time look elegant and modern. We attach great importance to in-house development. Products are optimised according to the "Reduced to the Max" principle: Our mice and keyboards are primarily developed for business use. Features are implemented when they offer added value for the user. Features that are not needed are left out in order to avoid overloading the products.
In addition, CHERRY offers a three-year warranty on its products. This is a clear commitment to the quality of our devices. This enables CHERRY's trading partners to pass on tangible benefits to customers and thus strengthen their position. In addition, the CHERRY partner program not only offers exclusive news and training: attractive bonuses, partner marketing, personal support or the media pool are also part of the comprehensive package for Certified Resellers.